With SDL Tridion Unilever was able to roll out the new identity to its 240,000 employees in 150 countries, its third party agencies, en ensure it is used in all communication going forward – from business cards to product packaging.
More than 150 million times a day, someone, somewhere is choosing a Unilever product. Unilever understands the importance of brands; especially the value customers attach to brands that they can trust. Changing the company logo is a very delicate operation. With SDL Tridion software Unilever was able to roll out the new identity to its 240,000 employees in 150 countries, its third party agencies, en ensure it is used in all communication going forward – from business cards to product packaging.
Read the full Unilever story here.