Online Marketing & Web Content Management Case studies

SDL Tridion offers ABN AMRO a solution that included integration with IBM WebSphere, PeopleSoft, Verity, and meets up with the stringent needs of the banks' own security layer, plus new and improved external online services and further develop of mobile services. ABN AMRO also uses a mass printing solution with Tridion and DOC1.

ABN AMRO is one of the largest international banks in the world. Its’ network of branches operate from more than 4,500 locations in 53 countries. ABN AMRO was looking for a solution that included integration with IBM WebSphere, PeopleSoft, Verity, and meet up with the stringent needs of their own security layer. SDL Tridion offered all this, plus the possibility to offer new and improved external services via the internet and to further develop the bank’s mobile services.

The Abu Dhabi Commercial Bank is a diversified full service bank. ADCB wanted a robust WCM solution devision that was scalable, user friendly and ensured fast implementation. Instead of outsourcing the website maintanance to an external web agency, the bank sought a content management solution where the business users would be empowered to edit content themselves without having to rely on anyone else to make it live.

Creating website advantage for local enterprise. Advantage West Midlands is the Regional Development Agency (RDA) for the West Midlands in the UK. The Agency realized that many of the 2,500 projects it invested in required the support of a dedicated website. The projects varied in size from small business start-ups to larger local ventures and the required sites ranged from just a few web pages to many hundred.

Atlas Copco’s customers are located almost everywhere on the globe. To them, Atlas Copco is a local company. To maintain this customer perception, the company needs to ensure that its Web communications strategy is timely, efficient and that it reflects the Atlas Copco brand values of innovation, interaction and commitment towards customer satisfaction and productivity. Challenged by a fragmented approach to managing global Web content, the company turned to SDL.

Through SDL Tridion, BBVA has been able to automate publication of content; create workflow processes for publishing content; reuse and separate content across different Web sites; localize different international sites and create a transactional Web site.

breastcancer.org has been online since 1999 when it first populated its site with content straight from the book ‘Living Beyond Breast Cancer’. It fast became an important online resource for its visitors. Today, with more than four thousand pages and eight million visitors a year, the highly popular site offers a wealth of information and interaction for and with its visitors giving them a personalized online experience.

The British Dental Association (BDA) is the professional association and trade union for dentists in the UK. Membership, which is voluntary, stands at around 23,000. The majority of members are in general practice, or High Street practices. BDA had highly ambitious plans to transform its website to lie at the heart of the organizations core strategy to provide a valuable online service for its members.

With responsibility to account to more than half a million residents (and reaching many more), SDL Tridion provides the City of Boston with a tool to communicate accurate, consistent and timely information.

The decision to overhaul Derbyshire County Council’s Web site and intranet was taken as part of a wider project to join up information across all of its services.

With SDL Tridion, DNV has launched more than 30 national sites – ranging from Norway, Sweden and Denmark, to USA, Japan, China, India, Chile and Brazil. SDL Tridion is also being used for publishing various news channels.

Emirates Group selected SDL Tridion based on Total Cost of Ownership and Return on Investment and its quick implementation – An average SDL Tridion implementation cycle takes less than 12 weeks.

De Friesland Zorgverzekeraar is a major insurance company in the Northern part of Holland and serves over 500.000 people. Clear communication and excellent services are mission critical for De Friesland.

With more than 120 B2C Web sites to update and maintain in Europe, Middle East and Africa alone, Goodyear Dunlop Tires turned to SDL Tridion for its Web Content Management solution to communicate to its worldwide audience. It has two main premium brands, Goodyear and Dunlop, along with another brand, Fulda tires, and an additional four associated tire brands.

Harris Corporation is an international communications and information technology company serving government and commercial markets worldwide. They sought a CMS that could deliver a more efficient process, hand the creation and publishing of content to the business owners and manage multiple sites and languages.

ING Real Estate’s “Real Insight” intranet based on SDL Tridion went live with approximately 450 pages of content and currently helps more than 100,000 employees quickly gain access to the information they want.

Interpolis, one of Holland’s major providers of insurance and retirement plans, has chosen SDL Tridion to help them bring value to their business. True to its core values, Interpolis strives for crystal-clear-communication;

both in its portfolio of products and services and in its daily interaction with target groups. Partnership and trust are the foundations of the Interpolis way of doing business.

KLM chose the SDL Tridion solution as the platform for their online presence as it enables consistent branding across a complex network of interactive online sales channels that target consumers in more than sixty countries.

Lexus the luxury car maker, part of the global Toyota brand, has built a marque that is synonymous with high performance and superior quality.

With the help of the SDL Tridion Content Management System, Liverpool Direct Limited [LDL] has transformed Liverpool City Council's Web site into one of the top performing Local Authority Web site in the UK. The site has recently been ranked as the leading Local Authority Web site in the UK by SiteMorse - a nationally recognised Web site testing service that measures code standards, functionality and accessibility.

With the help of the SDL Tridion Content Management System, Liverpool Direct Limited [LDL] has transformed Liverpool City Council's Web site into one of the top performing Local Authority Web site in the UK. The site has recently been ranked as the leading Local Authority Web site in the UK by SiteMorse - a nationally recognised Web site testing service that measures code standards, functionality and accessibility.

M&G is the oldest and one of the largest retail fund managers in the UK, managing investments for more than 500,000 clients in the UK and Europe.

The Ministry of Justice is the largest government department in The Netherlands. 1,800 civil servants work in its offices in The Hague, and a much larger number, 55,000, are employed in executive departments that deal with the law. These range from the police and courts to the Dutch child protection agency, its immigration service and the Dutch Forensics Institute.

OP’s portal is an integrated solution that includes SDL Tridion for branding and content authoring and CRM solutions to manage customer data and campaign groups.

SDL Tridion provides Rabobank Personal Portal, an Intranetsite for more than 300 local branch offices. They are using Outbound E-mail for its online marketing campaigns such as e-mail newsletters, where the newsletter and content of the website have been linked.

Repsol YPF is a large international oil and gas company, operating in more than 30 countries around the world. It is the leader in Spain and Argentina; one of the ten largest private oil companies in the world, employing more than 30,000 people. Repsol YPF is also the largest private energy company in Latin America in terms of assets. Its Web sites need to reflect Respol’s international status by being available in many languages and deliver localized content yet remain consistent in branding.

With SDL Tridion, Ricoh is able to communicate with the different brands, reuse common regional content, remain brand consistent and provide content in many different languages as well as allowing local markets to upload their own information to their own country Web sites.

From its roots in the 19th century, today the Royal Society for the Protection of Birds (RSPB) is the largest conservation organisation in Europe with more than one million members.

With SDL Tridion Scania maintains a central BluePrint that ensures global consistency, while providing distributors and dealers an easy-to-use tool for publishing and managing local content.

Answering the growing demand of online booking, Brussels Airlines together with SDL Tridion, implemented a future-proof technologic platform. Since implementation in 2004 online booking and revenue increased dramatically

SDL Tridion helps Sodexho to retain brand consistency and present a common look and feel that would be instantly recognizable.

Sogeti choses SDL Tridion for its unique BluePrinting technology, the ability to localize content, and also to develop its own expertise.

For Suzuki SDL Tridion developed an extranet enabling the dealers to view and download the information as and when they needed it.

The Tessenderlo Group is an international chemicals company with more than 100 branches in 20 countries and a workforce of approximately 8,100 employees. The group is a world leader in most of its product areas, and had consolidated revenues in 2007 totaling 2.4 billion Euro from its three business groups; Chemicals, Plastics Converting and Specialties.

With most large Web development projects in Ireland costing around €20-30,000, Tourism Ireland’s €2.6 million budget for the development of its new global Web presence put it on another level. In fact, it is Ireland’s largest Web development project.

With SDL Tridion Unilever was able to roll out the new identity to its 240,000 employees in 150 countries, its third party agencies, en ensure it is used in all communication going forward – from business cards to product packaging.

Virgin Money, part of the Virgin Group, is a rising star of the financial services sector. It launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched.

With the SDL Tridion solution Visit Britain can reuse elements between sites, new country sites can be added quickly with a minimum of costs.

A flash of inspiration delivers compelling and relevant content. Yamaha Motor Europe (YME) excels at giving visitors an interactive online experience, which is easy to use and rich in visual appeal. Yamaha continually strives to improve customer usability and extend the online experience so that users get a really up-close and personal virtual view of the full product range.

YHA operates a network of more than 250 properties across England and Wales. Its accommodation is open to all and everyone can experience a warm welcome, comfortable accommodation, good food at affordable prices. Its 310,000 members receive many benefits, notably an exemption from paying a non-member supplement each time they stay with YHA.