Web content management: Beyond traditional models Webcast - Expert Webcast

This webcast will cover what type of content management systems exist and also examine the differences between standard WCM products and persuasive WCM products that manage and deliver content.

Web content management: Beyond traditional models

TechTarget Podcast by Scott Abel, Owner of TheContentWrangler.com

Rapid advances in technology are pushing WCM to a higher-level. The experts of Tech Target will address the value of delivering content to multiple channels including Web, email, and wireless.  They'll also discuss the challenges of implementing and managing a Web content management system and how it can add value to the business.

As business units demand more from a Web presence, IT has been asked to respond with Web content management (WCM) systems that do more than deliver content. This Webcast will cover what type of content management systems exist and also examine the differences between standard WCM products and persuasive WCM products that manage and deliver content. Our experts will sift through the hype of certain features and discuss Web delivery extras such as personalization, analytics, multilingual and multichannel delivery.  They will also offer specific advice and user examples on how you can set up a successful WCM system that meets the needs of both IT and the business. 

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Bio: Scott Abel, Owner of TheContentWrangler.com, is a content management strategist and structured content evangelist who helps organizations improve the way they author, maintain, publish, and archive their information assets. Michael Silverman, founder and CEO of Duo Consulting, has more than 20 years experience as an entrepreneur, executive, and innovator, specializing in website development, content management strategy, visual design, usability, information architecture, hosting and analytics.