Capture, Engage and Convince your audience with SDL SmartTarget

Measure online behavior to produce quantifiable data to drive an unparalleled level of personalization

Create a unique user experience and make sure that everything that you say online counts. Deliver the right message, to the right person at the right time and differentiate yourself from your competition. SDL SmartTarget enables you to manage the customer journey in new ways and solves two challenges at once: It increases your conversion rates and raises customer satisfaction.

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Business Drivers

Capture The Crowd
In the digital world, it only takes a split second for visitors to decide whether your website is relevant for them or not. With SDL SmartTarget, you capture the attention of your visitors from their first engagement. SDL SmartTarget knows where your visitors come from – be it Google, Facebook, Twitter, your search marketing campaigns or affiliate websites – and enables you to target your offers and optimize your landing pages based on these sources.
Engage Your Audience
SDL SmartTarget accelerates customer profiling and real-time segmentation. Based on explicit visitor preferences or behavioral tracking, SDL SmartTarget automatically builds a 360 degree view of your visitor and allows you to anticipate the needs of your customers. It fits into your existing visitor intelligence information with a broad array of out-of-the-box connectors to CRM systems, Web Analytics, eCommerce applications and much more.
Convince The Customer
Match search terms used by visitors to display relevant results ensuring barriers to finding the right content due to corporate terminology or industry jargon are removed. Utilize intelligent and dynamic navigation concepts to quickly guide your visitors to desired relevant content. Improve your conversion rates based on proven communication models by taking control over your call to action triggers: whether based on time of day, past behavior or product availability, you are in charge.

View the video 'SDL SmartTarget: Driving the Customer Journey'
Download the product brief to learn more.

Benefits

Real-time targeting
Real time targeting based on referring websites, emails, social media, referring search terms from Google, Yahoo, Bing and other search engines, explicit user preferences, visitor behavior, time and location and information from connected applications, including CRM, Web Analytics, and eCommerce systems.
Intelligent onsite search
Intelligent onsite search based on synonym and language recognition in more than 40 languages to direct the customer journey accurately and supporting manageable result priorities.
Increase relevancy of promotional content and navigation
Multi-channel and cross-channeltargeted campaigns
Easy-to-use user interface

Download the product brief to learn more