Enterprise-level Digital Asset Management for All Online Channels
Digital Asset Center by SDL Tridion
Photos, videos and sound are a crucial part of your marketing communication to provide your target audience with a compelling message and a memorable online experience. Digital Asset Center enables you to produce, manage and distribute multiple types of multimedia assets that are used to enhance the attractiveness of your site and increase its conversion rate. Additionally, eXtension improves the efficiency of delivering your online communication.Digital Asset Management for the online channel
To fully exploit the rapid growth of available digital assets in your Web environment, it is essential to incorporate digital asset management capabilities within your web content management system. Nowadays, digital assets are a part of every marketing communication activity, whether it be maintaining Web sites, sending e-mail, creating printed collateral or running an entire campaign. Although the needs for the different online and offline channels are diverse, you will want to store the sources of your digital assets centrally for reuse across all channels. For use in a specific channel, marketers should also be able to change the assets to the appropriate format, dimensions and color simply and easily.
The main advantages of Digital Asset Center are:
- Storing and finding your digital assets via comprehensive search mechanism
- Managing the metadata over your assets
- Ingest any asset in any format, but control output to the appropriate format for the dedicated channel
Digital Asset Center
The eXtension is a versatile digital asset management solution that helps you manage the process from asset creation to distribution, for a wide variety of asset formats such as photos, graphics, video, flash movies, sound, logos and pdf documents. It streamlines your asset’s lifecycle by letting you store, find and publish your digital assets. Once the assets are added to the file store, the Digital Asset Center provides you with access to all your assets. Marketers can make use of the comprehensive search mechanism to collect the assets for their online communication activities and use them in the desired format for a specific channel, for example on your Web site.
Business benefits
Storing all your digital assets in a dedicated repository with strong management capabilities allows your organization to manage consistency and quality of assets while ensuring flexibility for the different communication departments to meet their needs. The eXtension enhances the process of creation, management and publication of assets. You will be able to deliver your marketing communication faster and with less effort.
- Brand consistency across multiple channels
- Asset control
- Time-to-market
- Targeted content and target assets
- Digital rights management
Digital Asset Center, the business users’ entry into the DAM system, providing capabilities to change the size, format and color scheme of images, video and sound to upload them to the Web site.
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