Web & e-mail marketing: the lead is online
Web and e-mail marketing now require transparent interaction. Connecting and coordinating these two channels streamline the rollout of your communication strategy.
Description
Content across all channels
It can be difficult to coordinate communication and marketing strategies among multiple stakeholder groups such as distributors, consumers, prospects and internal staff. It is important to convey messages, strategies and campaigns consistently across multiple channels including Web and e-mail.
Download our white paper: Making e-mail marketing deliver.
Measurement is key
Online marketing is about testing, testing and retesting in order to find the right mix of online ads, Web site content and attractive call to action items on your site. Getting the numbers right is crucial. Knowing who is visiting your Web site, where they go, how they appreciate the content and many more data points need to be analyzed and taken into account when adapting online marketing tactics.
What about offline marketing?
Is offline marketing out? No, of course not. But the importance traditional marketing techniques have in relation to online marketing depends on your business model, location and available budgets.
Most organizations need a mix of online and offline marketing. It is important for communication professionals to assess the best message for the best medium and to coordinate these channels accordingly.
Benefits
SDL Tridion supports Web, e-mail and print
SDL Tridion understands that marketing needs to create the right balance between the online and the offline marketing channels.
They need to prioritize brand and message consistency between channels and ensure that they choose the most effective tools for all communication. An increasing number of our clients use our Web Content Management solution to support content for both their online and offline channels.
Find out more about our Outbound E-mail and Web Content Management products.
Marketing gets personal
Customers always want to be treated as unique, however, for marketing it is necessary to segment customers into groups and match these groups with products and services that meet their needs. It is important to identify the unique requirements of each customer. For the online channel, and particularly for organizations want to that meet high customer expectations, multiple sites, languages, and offerings need to be managed and controlled.
SDL Tridion products are designed to allow you to target your communication for your key audiences whether through your Web site or through e-mail.
Speed, scalability and efficiency
Marketers used to say: “I am sure that 50 percent of the marketing budget is allocated successfully. I just don’t know which 50 percent.”
For online marketing, more precise measurements are now required. Both the Internet and e-mail marketing can now be directly measured. This not only allows you to see the results of changes to your content, but it also provides you with clear indications of what was effective and what was not. Find out more about our Communication Statistics product.
Download the white paper about making e-mail marketing deliver.