Communication: consistent corporate communication
Both internal and external communication rely on the online channel. This includes Internet web sites and also extranets and intranets. SDL Tridion helps you to control communication consistency across all of your online channels.
Description
Multi-channel
Communication managers deal with a wide variety of communication channels. This entails managing words, tag lines, logos, graphic elements, and videos, print and online media and even the spoken word. For global communication, this entails multiple language and cultural considerations.
You need to control the processes and content in terms of timing, messaging and consistency.
Corporate branding
Global corporate communication requires control over brand, aligned regional communication teams and locally relevant content.
Internal and external audiences
Communication managers frequently have to communicate with multiple stakeholders including distributors, customers, prospects and additional external stakeholders. In most cases, internal audiences are also critical to achieve your communication goals.
Implementing your communications strategy across all of these audiences and channels is often a true struggle for many communication managers. They need a way to coordinate and rollout their communication plans both efficiently and effectively.
Central versus local
In many organizations, conflicts occur when attempting to rollout clear communication guidelines for both corporate and regional offices. In a global market place time of delivery, control, consistency and reliable communication are more critical than ever before.
Online communication offers tremendously fast delivery, however this speed hides the risk of uncontrolled or inconsistent communication.
Benefits
One platform
Different systems and databases frequently hold multiple versions of logos, presentations, and boilerplates, opening the door for inconsistent communication.
Tridion offers one (enterprise ready) platform to ensure that all of your corporate and regional teams have access to the latest and most up-to-date communication material and providing you with communication consistency.
Speed
An organizations response to changes in the market place can determine success. SDL Tridion Web Content management allows you to publish the latest and greatest on a global scale. Whether rolling out a new product launch, a press release, Web site or micro site, you can do it in hours instead of days or weeks. Your marketing success can be assured by uniting the online customer experience with persuasive content and applications.
Shorter time-to-market, faster than ever.
One-stop-shop
SDL Tridion Web Content Management is created for marketing and communication specialists. We therefore understand the importance of closing the sales and marketing communication loop. As a result you can benefit from a complete suite of products and services that help you maximize the return of your online investments.
Easy to use without IT
As communications manager you control over your brand, messages and communication channels. SDL Tridion Web Content Management allows you to maintain your own content through user friendly content entry and management. You can reduce your dependency on IT, empowering you to meet your companies’ communication requirements.