Managing content complexity

Global marketing activities involve a myriad of content contributors and tasks. It entails multiple brands, languages, target markets, channels and departments, and for each of these innumerable content assets. Each new piece of content or modification to content adds another layer of complexity and creates a legacy of tasks and maintenance tasks to be performed.

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This content is frequently stored in various different local servers or on personal computer, making it impossible to easily use this content in multiple sites. This can frequently result in disjointed, duplicated and inefficient global marketing process, delaying time to market and resulting in costly and resource intensive management activities.

Getting it under control

SDL Tridion’s unified marketing suite provides a single point to coordinate all content creation, management and delivery tasks. A uniform storage and content navigation platform provides all content contributors, regardless of location, job title or task to share their own content or those supplied by others.

SDL Tridion’s BluePrinting technology makes it easy to deliver this content across channels, to synchronize updates and to align online publishing. Content assets, website functionality, brand elements and translations are instantly and automatically coordinated, providing an immediately structured environment for all content.

In addition, we do not impose a fixed structure on either content or the repository, so you organization can choose the model for your processes, product and business requirements.

Controlling complexity brings you:

Granular control over the many variables that affect your marketing mix
Workflow processes that allow you to ensure uniform quality
Consistent messages, images and branding in multiple channels
A structured environment and processes for all content contributors

For more information on this theme, contact you sales representative or find local contact details of one of our offices around the globe.